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Fill By Mail
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Self Storage Direct Mail

Fill more units. One mailbox at a time.

RV

Oversized spaces

To: Future Renter

Moving / 5 miles

Targeted rental campaign

Presort STD / Print run 01

Need more space?

Unit 137

Extra room. Right when you need it.

Drive-up / 10×10

Check availability

$1TargetedMail

Data + Print + Postage + Mailing

An illustration of a Fill By Mail campaign: a 10×10 Self Storage postcard reading “Need more space?” for Unit 137, an RV storage postcard behind it, the mailing side of a targeted rental campaign addressed to a future renter, and a production label reading $1 targeted mail — data, print, postage and mailing. Example creative, not a real facility or a real recipient.
Start MailingSee How It Works

Moving/5 miles/137 pieces/$137

Now choose who gets the next one.

Don't just mail more. Mail smarter.

Choose who you want to reach and where you want to reach them. A campaign to fill climate-controlled units and a campaign to fill RV spaces should not go to the same list.

Illustrative example5 Miles radius
Your storage facility

Map, rings and recipients are illustrative, not live data.

Who?
Where?

137

Targeted postcards

$137

Available targeting options vary by campaign and data source. $1 per mailed postcard includes targeting data, printing, mail preparation, postage, mailing.

Targeted direct mail · One flat rate

Postage + Production

Direct mail math shouldn't require a calculator.

137 Targeted postcards = $137

Mail 137. Pay $137.

Selected: 137 · 1 to 5,000

$1 per mailed postcard covers targeting data, printing, mail preparation, postage, mailing. No mailing quantity minimum.

1 postcard
$1
20 postcards
$20
500 postcards
$500
1,000 postcards
$1,000
  • No volume tiers
  • No targeted-mail minimum
  • Pricing up front
  • No signup fee
  • No setup fee

Now make it yours.

Start with a template. Or make it yours.

Choose a self-storage postcard design or bring your own finished creative. The price is the same either way.

Popular unit size

Need more space?

Ask about first-month pricing

10×10 StorageFill By Mail

Already have a design?

Upload your own

Bring finished front and back artwork from your designer or a previous campaign and use Fill By Mail for the audience, printing and mailing. Same price, no design charge either way.

Uploads open when accounts do

Selected template: 10×10 Storage · Demo creative

Mail → Website / Phone → Rental opportunity

From mailbox to move-in.

Put your storage facility in front of potential renters before or alongside their online search. A postcard can sit on a counter for weeks, which matters when storage need shows up later than the mail does.

Not every postcard produces a rental, and no channel guarantees one. What mail does is create the opportunity.

Another opportunity to fill a unit.

Need more space?

10×10 Self Storage

Fill By Mail

An illustration of a Fill By Mail postcard arriving at a mail slot. Example creative.

The details

  • No signup fees
  • No setup fees
  • Pricing up front
  • Self service $0/month

Why it works

Why direct mail makes sense for self storage

Storage is a local business. A facility does not compete nationally, or even citywide — it competes for the people who live, rent, own property, run a business or are in the middle of a move within a few miles of its gate.

Search advertising waits for the customer to search. That demand is real and worth competing for, but it is a fixed pool, and every facility in your market is bidding for the same people.

Direct mail gives an operator another way to put the facility in front of local prospects — before or alongside their online search. Storage need usually arrives with a life event rather than a purchase decision, and mail can reach the households where those changes are most likely to be happening.

What has kept mail out of reach for independent operators is not the channel. It is the logistics: large print runs, separate charges for data, printing and postage, and enough volume to justify a campaign at all. Read the full guide to direct mail for self storage.

Mail rates

Can I really mail one targeted postcard for $1?

Yes. Send one or send thousands. Targeted mail stays $1 per mailed postcard — targeting data, printing, mail preparation, postage and mailing included.

1 postcard is $1. 5 is $5. 20 is $20. 347 is $347. 1,000 is $1,000. EDDM is 55¢ per mailed piece, and USPS route and quantity requirements apply to it.

Targeted mail
$1each
EDDM
55¢each

Targeted direct mail — $1 each

Goes to specific addresses you selected using data, so you can narrow to the households or businesses that fit the campaign. The rate includes targeting data, printing, mail preparation, postage and mailing. No mailing quantity minimum.

EDDM — 55¢ each

Goes to every address along the postal carrier routes you pick, with no recipient selection and no targeting data — which is most of why it costs less. USPS route and quantity requirements apply, and no provider can waive them. Compare the two.

The piece itself

A real postcard. In a real mailbox.

A postcard gets a second or two of attention on the way from the mailbox to the kitchen counter. That constraint shapes everything about it: one idea, the location stated plainly, a reason to act now, and a response path that takes no thought.

It needs no envelope to be opened, and it can sit on a counter or a fridge for weeks — which matters, because storage demand often arrives later than the mail does.

Templates can be designed with space for a short URL, a phone number and a QR code, so a reader can act in whichever way suits them.

What goes on the cardStart Mailing

Space when
you need it.

Climate

fillbymail.com

Call or scan to reserve

Demo creative. Printed specifications will be published once production partners are confirmed.

Service options

Choose how you want to run it

You run the storage business. Run the campaigns yourself, or we will manage them for you. The mail costs the same either way.

Self-service

Do It Yourself

$0/ month

Run your own campaigns. Choose the audience, pick the postcard, set the quantity and send. You pay only for the mail.

Start For Free

Managed

Done For You

$199/ month + mail

We manage the campaigns for you — audience, creative and scheduling. The monthly fee covers campaign management only.

Let Us Run ItTalk To Us

Mail is not included. The $199 monthly fee is for campaign management. Mail is billed separately at the same per-piece rates as the self-service plan.

Same mail pricing on both plans

Targeted mail
$1each
EDDM
55¢each

No mailing quantity minimum. USPS route and quantity requirements apply. See full pricing

Cost per move-in

What would a campaign need to produce to pay for itself?

Cost per piece tells you almost nothing. Put in your own response rate, conversion, rent and average tenant stay, and see the cost per move-in and the return.

  • Your response rate
  • Your conversion rate
  • Your monthly rent
  • Your average length of stay
Calculate Cost Per Move-In

Questions

Common questions

How much does self storage direct mail cost?

With Fill By Mail, targeted mail is $1 per mailed postcard and EDDM is 55¢ per mailed piece, both all in. Mail 500 targeted postcards and pay $500. Service is priced separately and simply: $0 a month if you run campaigns yourself, or $199 a month if we manage them for you. Elsewhere in the industry, cost is usually quoted as separate charges for data, printing, postage and handling, which is why comparing providers is difficult.

Is there a signup fee or a setup fee?

No to both, on either plan. You are not charged to open an account or to get set up.

Is there a monthly subscription?

That is your choice. The self-service plan is $0 a month — you build and send your own campaigns and pay only for the mail. If you would rather we managed the campaigns for you, that is $199 a month. The $199 covers campaign management only; mail is billed separately at the same per-piece rates either way. There is no signup fee and no setup fee on either plan.

Does the $199 managed plan include the postcards and postage?

No. The $199 monthly fee is for campaign management. Mail is billed separately at the standard published rates — $1 per mailed targeted postcard, or 55¢ per mailed EDDM piece — exactly the same rates as the self-service plan.

Is there a minimum number of postcards?

Not on targeted mail. Most direct mail providers require 500, 1,000 or 5,000 pieces before they will run a campaign; Fill By Mail is built so a storage operator can mail the prospects that exist today instead. EDDM is different — USPS sets its own minimum and maximum piece counts per postal route, and no provider can waive those.

What is the difference between targeted direct mail and EDDM?

Targeted mail goes to specific addresses you have selected using data, so you can narrow to the households or businesses that fit your campaign. EDDM goes to every address on a chosen carrier route, with no selection within the route and no addressing. Targeted mail gives precision at $1 a postcard; EDDM gives coverage at 55¢ a piece, and the difference is mostly the targeting data. USPS also sets its own minimum piece counts for EDDM, so it is not suited to very small quantities.

Can I upload my own postcard design?

Yes. If you already have artwork you like, upload your finished design and use Fill By Mail for the audience, printing and mailing. You are not required to use our templates.

Can direct mail help fill storage units?

Direct mail is one way to put a facility in front of people who may need storage, and it reaches households whether or not they are actively searching online. It is a marketing channel, not a guarantee — results depend on your market, competition, pricing, offer, creative, audience and timing. We do not promise occupancy or a specific return.

More answers on pricing, targeting and EDDM. The resources library collects the guides and calculators in one place.

Get started

Ready to Fill By Mail?

Choose your audience. Choose your postcard. Choose your quantity.

Targeted mail
$1each
EDDM
55¢each
Start MailingLet Us Run It

Get a sample postcard in the mail — sample program coming soon