Pricing
Simple, Upfront Self Storage Direct Mail Pricing
No signup fees. No setup fees. No surprise invoices. Choose whether you want to run your own campaigns or have us run them for you.
Targeted mail
$1per mailed postcard
All in
- Targeting data
- Printing
- Mail preparation
- Postage
- Mailing
No mailing quantity minimum.
EDDM
55¢per mailed piece
All in
- Printing
- Mail preparation
- Postage
- Mailing
USPS route and quantity requirements apply.
- No signup fees
- No setup fees
- No hidden fees
- Pricing up front
Service
Choose how you want to run it
Both plans use the same mail rates. The only difference is who builds and manages the campaigns.
Do It Yourself
Self-service$0per month
Run it yourself. Pay only for the mail.
For storage owners who want full control.
- Access to the Fill By Mail platform
- Choose your audience
- Use a template or upload your own design
- Build your own campaigns
- Choose your quantity
- Launch your campaigns
No signup feeNo setup fee
Done For You
Managed$199per month
You run your storage business. We run your direct mail.
For storage owners who want us to handle the campaigns.
- Campaign setup
- Campaign planning
- Audience selection assistance
- Campaign scheduling
- Template and creative guidance
- Ongoing campaign management
Campaign management may include these services. We will confirm the exact scope before you start.
Mail is not included. Mail is billed separately at the same per-piece rates as the self-service plan.
Mail pricing is the same on both plans
Targeted mail
$1per mailed postcard
All in
No mailing quantity minimum.
EDDM
55¢per mailed piece
All in
USPS route and quantity requirements apply.
Pricing shown reflects the current planned Fill By Mail offering and may be updated before commercial launch.
Targeted Mail
Whatever you mail is what you pay
Direct mail is normally quoted as a stack: a data or list charge, a printing charge, postage at a rate that depends on size and class, address processing, sometimes a setup fee. Each line is defensible on its own. Together they make it genuinely hard to know what a campaign costs before you commit.
A storage owner deciding whether to mail 300 households should not need to model postal classes to answer that question. So targeted mail is one figure, and the arithmetic is the piece count.
347 postcards × $1 = $347. That is the whole calculation.
You pay
$137
Targeted mail. No volume tiers, no minimum order, no setup fee.
| Postcards mailed | Rate | Total |
|---|---|---|
| 1 | $1.00 | $1 |
| 20 | $1.00 | $20 |
| 100 | $1.00 | $100 |
| 347 | $1.00 | $347 |
| 500 | $1.00 | $500 |
| 1,000 | $1.00 | $1,000 |
| 5,000 | $1.00 | $5,000 |
Included
What each rate covers
Targeted mail
$1 per mailed postcard
- Targeting data
- Printing
- Mail preparation
- Postage
- Mailing
No mailing quantity minimum.
EDDM
55¢ per mailed piece
- Printing
- Mail preparation
- Postage
- Mailing
USPS route and quantity requirements apply.
Why EDDM costs less
EDDM goes to every address along the postal routes you choose, so there is no recipient selection and no targeting data behind it. Targeted mail includes that data, which is most of the difference between the two rates. Compare targeted mail and EDDM.
Worth Saying Plainly
Is this the cheapest way to mail?
Not in every case, and we would rather say so than have you find out later. If you already own a clean mailing list, have artwork ready and are prepared to mail several thousand identical pieces in one run, you can find a lower per-piece figure elsewhere — particularly on high-volume saturation mailing.
What these rates buy is a different shape of offer: targeting data inside the targeted price rather than sourced separately, no quantity you have to reach before you can mail at all, and a number you can calculate without asking for a quote. For a single facility mailing the prospects that actually fit a campaign — often dozens or low hundreds rather than thousands — that combination is not widely available.
Questions
Self storage direct mail pricing questions
Is there a signup fee?
No. Fill By Mail does not charge a signup fee.
Is there a setup fee?
No. There is no setup fee on either plan.
Is there a monthly fee?
The self-service plan is $0 per month. If you want Fill By Mail to manage your campaigns for you, the managed plan is $199 per month.
Does the $199 include postage and postcards?
No. The $199 monthly fee is for campaign management. Mail is billed separately at the standard published rates: $1 per mailed targeted postcard, and 55¢ per mailed EDDM piece.
How much does self storage direct mail cost per piece?
Targeted mail is $1 per mailed postcard, all in — targeting data, printing, mail preparation, postage and mailing. EDDM is 55¢ per mailed piece, all in — printing, mail preparation, postage and mailing. EDDM does not include targeting data because it goes to every address on the postal routes you select.
What is the difference between the two mail rates?
Targeted mail goes to specific addresses you selected using data, so the price includes that targeting. EDDM goes to every address along chosen postal carrier routes, with no recipient selection, which is why it costs less. USPS sets its own route and quantity requirements for EDDM.
Is there a minimum order?
There is no mailing quantity minimum on targeted mail — one postcard is a valid campaign. EDDM is different: USPS sets minimum and maximum piece counts per postal route, and no provider can waive those.
Do I get a discount for mailing more?
No, and that is deliberate. Volume tiers mean the price you see depends on a quantity you have not decided yet. One rate at every quantity means you can work out any campaign in your head.
Are there design fees?
No. Storage templates are included, and uploading your own finished artwork costs the same.
Do I pay postage separately?
No. Postage is inside the per-piece rate on both targeted mail and EDDM. You are not asked to calculate postal rates or classes.
Can I switch between plans?
Contact us if you'd like help moving between self-service and managed campaigns.
Get Started
Put Your Storage Facility in More Mailboxes
Run the campaigns yourself at $0 a month, or have us run them for you at $199. Either way, targeted mail is $1 a postcard and EDDM is 55¢ a piece.