Resources
Self Storage Marketing Resources
Practical guides and tools for storage operators thinking about direct mail. Written for people who run facilities, not for people who sell printing.
Guides and tools
- Guide
Direct Mail for Self Storage
The full picture: what self storage direct mail is, who is worth reaching, campaign ideas by unit type, and how mail compares to paid search.
Read - Guide
Self Storage Postcards
What belongs on the card, offers worth testing by unit type, layout guidance, and the mistakes that quietly waste a mailing.
Read - Guide
Targeting for Storage Facilities
How audience selection works around a single facility — geography first, then fit — and why a smaller, better list often beats a bigger one.
Read - Comparison
EDDM vs Targeted Direct Mail
What Every Door Direct Mail is, the USPS rules that apply to it, and when saturation coverage beats precision for a storage facility.
Read - Tool
Cost Per Move-In Calculator
Estimate move-ins, cost per rental and return from your own assumptions. No pre-filled industry averages — you supply the inputs.
Read - Product
How Fill By Mail Works
The process end to end: audience, creative, quantity, and what happens after you send a campaign.
Read
Coming
What we are writing next
These are in progress. We would rather publish a small number of genuinely useful pieces than a large library of thin ones.
- How much self storage direct mail costs
- Self storage postcard ideas
- New mover marketing for storage facilities
- Lease-up marketing plan for a new facility
- RV storage marketing
- Boat storage marketing
- Direct mail vs Google Ads for self storage
Get Started
Put Your Storage Facility in More Mailboxes
Choose your audience. Choose your postcard. Choose your quantity. Then $1 a postcard, with no signup fee and no setup fee.